250mL Red Bull Energy Drink (24)

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987, in Austria. A brand new product category—energy Drinks—was born.

Red Bull Energy Drink’s special formula contains high-quality ingredients: caffeine, Taurine, B-group vitamins, Sugars, and Alpine Water.

Vitalizes Body and Mind.®

Red Bull cans are made of 100% recyclable aluminium.